Social
media within the communications environment is becoming the most
important way organizations communicate with their publics. In this
course we will consider social media platforms, theories of media
communications, critical understandings of social media including
ethics, as well as practical application of analytics and measurement of
social media including search engine optimization, Google Analytics and
social media management. This course provides a review of current and
emerging digital media, with particular emphasis on social media and its
impact on a variety of industry sectors such as marketing and
advertising, government and public policy.
- Teacher: Olivia Parker
Students in this course will learn the fundamental writing skills required to work as professional communicators in the public and private sectors. Good, clean, direct writing is the most highly valued skill in the communications field. The course will teach vigorous, uncluttered writing, self-editing and strategic thinking, as well as fundamental communication formats and narrative structures.
- Teacher: Mark Tunney