This course is intended to provide you with an overview and some experience with the creation, and where applicable, analysis of marketing and communications products. You will learn:
- the difference between marketing and communications, and why that is important,
- how to define audiences and create personas, and why you need them,
- how to write in a business/professional context,
- how to prepare reports,
- the importance of ethics in everyday activities and in a professional setting,
- the difference between ethics and morals and why it is important to know the difference,
- and more.
- Teacher: Heather-Anne MacLean